In a class at Santa Clara University, we were tasked with creating a product and brand inspired by an animal of our choice. I chose the Superb Bird of Paradise, mostly because I love their iridescent turquoise feathers. While researching, I discovered that only the males get this fancy blue—and they know they look good, showing off their feathers in elaborate dances to impress the ladies. To translate this natural display of confidence and style into a marketable product, I landed on men’s cosmetics.