The sugar bowl luncheonette
As part of my graphic design certification program at The New School, I worked on a brand refresh project, where we were tasked with updating an existing brand. I chose The Sugar Bowl, a favorite diner from my childhood.
I refreshed the logo while keeping its identity. The cube nods to sugar cubes and the diner's name. The green matches their ceiling and stools—one of the few constants in a space that changes seasonally.